Commercial Modelling – Could it be you?

Regardless or the rumours, your height really does matter when it comes to commercial modelling.
A model who appears in commercial advertising is usually required to be on average, about 5’6 ½” tall as a female and 5’11 ½” tall as a male. The criteria are different than they are for fashion but height does matter in commercial print.
In the main, very short and very tall models (for men, 5’8” below and 6’3” and above, for women, 5’4” and below and 5’11” and above) are rarely hired for commercial modelling in campaigns or advertising etc. There are of course, exceptions to the rule, but the commercial work tends to go to those who are mid-range height (5’6 ½” female and 5’11 ½” male).
Mostly, you have to meet the requirements and criteria, set by the clients. As a rule, the requirements for being a commercial model are very different from being a fashion model. Commercial models can be older or heavier and don’t need to be pretty or beautiful, often generic looks or interesting feature will get the job. For the most part, commercial models are asked to play rolls. The commercial model selected will look like an idealised version of the roll they are playing. For example, an advertising campaign will be aimed at the general public and will need to appeal to and sell a product to the average person. Therefore, a commercial model should be a good or idealised version of the general public.
Skills that can help a commercial model are acting ability, an outgoing personality, easy availability for jobs, and good self-presentation skills.