SIGNUP FOR THE 2016 CONTEST TODAY

Fierce, Tall & Want to be a Model? Sign Up for the Elite Model Look Nigeria 2016 Competition. visit our website www.elitemodelcasting.blogspot.de/ for more info or call our representative on +2348149115117

HOW TO BECOME A COMMERCIAL MODEL

Commercial modelling is the largest area of modelling in the industry. Commercial models carve out extremely successful and lucrative professional careers by appearing in advertisements, magazines and catalogues.

There are many areas from promotional modelling such as at a sporting event or a trade fair, to being used to advertise a product or brand, be it garden furniture or phone systems.

Commercial models promote products and services through advertisements in the media, such as television and the internet as well as in print ads. They appear in commercials, on product packaging, in magazines and on billboards. This is by far the most comprehensive and varied type of modelling.

The requirements in commercial modelling are not particularly stringent. The look is based solely on what the client envisages for the advertisement. Contrary to popular belief, many successful commercial models look like normal, everyday people. However, they are set apart by their ability to express emotion, and their ability to replicate that same look time and time again on demand. Actors often cross over into commercial modelling as clients often look for models with not only the right look, but also personality, versatility and great acting ability. Good commercial models are usually photogenic. Having a unique or unusual look is good but is not absolutely essential.

The demand for commercial models in the industry is very high, with many companies competing for the most exciting as well as most memorable models that will be easily identifiable with their product or service.

Commercial Modelling – Could it be you?

Regardless or the rumours, your height really does matter when it comes to commercial modelling.
A model who appears in commercial advertising is usually required to be on average, about 5’6 ½” tall as a female and 5’11 ½” tall as a male. The criteria are different than they are for fashion but height does matter in commercial print.
In the main, very short and very tall models (for men, 5’8” below and 6’3” and above, for women, 5’4” and below and 5’11” and above) are rarely hired for commercial modelling in campaigns or advertising etc. There are of course, exceptions to the rule, but the commercial work tends to go to those who are mid-range height (5’6 ½” female and 5’11 ½” male).
Mostly, you have to meet the requirements and criteria, set by the clients. As a rule, the requirements for being a commercial model are very different from being a fashion model. Commercial models can be older or heavier and don’t need to be pretty or beautiful, often generic looks or interesting feature will get the job. For the most part, commercial models are asked to play rolls. The commercial model selected will look like an idealised version of the roll they are playing. For example, an advertising campaign will be aimed at the general public and will need to appeal to and sell a product to the average person. Therefore, a commercial model should be a good or idealised version of the general public.
Skills that can help a commercial model are acting ability, an outgoing personality, easy availability for jobs, and good self-presentation skills.